Where big GOP bucks could matter
Mitt Romney and the GOP lost, but it wasn’t for lack of money. They spent a lot; they just didn’t get enough bang for the buck.
Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.
Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.
My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.
One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.
Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.
The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.
When a flier about getting away with rape was found in a college men’s bathroom, the women’s site YourTango (“Your Best Love Life”) led with the fact that the college was Paul Ryan’s alma materin a transparent effort to advance the Democrats’ War on Women claim that Republicans are somehow pro-rape. A companion article was “12 Hot Older Men Who Endorse President Obama.”
Similar p.r. abounded across the board: Sandra Fluke is a hero; Sarah Palin is a zero. Republicans are all old white men (women or minority Republicans get mocked or ignored).
This kind of thing adds up, especially among low-information voters. They may not know or care much about the specifics, but this theme, repeated over and over again, sends a message: Democrats are cool, and Republicans are uncool — and if you vote for them, you’re uncool, too.
If the feelthy riche are gonna buy up some women’s magazines, who are they gonna buy them from? Can you name a major media outlet (internet, dead tree, boob tube or talk, talk, talk radio) that isn’t owned by a rich person or big corporation? (NPR and PBS don’t count as “major” media.)
Ask a Vile Prog and they’ll tell you that the Evil One Percenters control all the media in this country and there is a Vast Right-Wing Conspiracy to enslave us all. Ask a Wingnut Tea Partier and he’ll tell you that all the media except Fox News, Rush and Glenn Beck is the Lamestream Librul Media and Fox, Rush and Glenn are the only Fair & Balanced news sources in the country.
They are both wrong.
Consider Chris Matthews (aka “Tweety”) at MSNBC:
When Matthews first arrived in Washington, D.C., he worked as a police officer with the United States Capitol Police. Subsequently, he served on the staffs of four Democratic members of Congress, including Senators Frank Moss and Edmund Muskie. In 1974, he mounted an unsuccessful campaign for Pennsylvania’s 4th congressional district seat in the U.S. House of Representatives in which he received about 24% of the vote in the primary. Matthews was a presidential speechwriter during the Carter administration and later worked for six years as a top aide to longtime Speaker of the House of Representatives Tip O’Neill, playing a direct role in many key political battles with the Reagan administration.
Despite having worked for Democrats, Matthews has said, “I’m more conservative than people think I am…. I voted for George W. in 2000.” Salon.com has called him the “most conservative voice” on MSNBC’s primetime lineup. Matthews has been accused by media watchdogs of having panels of guests that skew to the right and of supporting Republicans in his own questions and comments.
Tweety made his bones on cable news during l’affaire Lewinsky. Five nights a week for the better part of four years his fans were treated to regular discussions of the distinguishing characteristics of the Presidential Penis (aka “The Clenis”) and interviews with Gennifer Flowers, Kathleen Willey, Juanita Broaddrick and Cashmere McCloud. If you had dirt to dish on Bill or Hillary, Chris Matthews wanted to interview you. No tinfoil hat conspiracy theory was too improbable to discuss, and no leaked detail from the Starr Chamber Investigation was too salacious to report. Tweety helped make Paula Jones and Vince Foster into household names.
Then starting in 1999 Chris joined the Get Gore Movement. Bob Somerby at The Daily Howler spent years documenting how Tweety and the rest of the media set out to ruin the reputation of Al Gore and install George W. Bush as our 43rd POTUS. Chris remained a Bush supporter until sometime around 2007 when he performed an abrupt reversal and became a born-again Democrat and a flaming Obot.
Chris Matthews makes over $5 million dollars a year by playing the fool on MSNBC. He’s not getting paid for his wealth of knowledge (he got creamed on Jeopardy) or his keen insights. He is typically unprepared and obnoxious to his guests. His ratings are that great either. So why does he make so much money?
Answer: He is doing exactly what his employers want him to do. Think about that for a minute – why do his employers want him to play the fool?
All of the major media in this country share one common goal – supporting the establishment they work for. I don’t mean the Obama Administration, they work for the same people. I am talking about the corporatist/capitalist system.
This is not a tinfoil hat conspiracy theory. There is no conspiracy. It’s all out in the open. All you have to do is open your eyes and look.
Filed under: Media, Media Zombies | Tagged: Media, Media Zombies | 67 Comments »