Taylor Swift

Last night Taylor Swift won her second American Music Awards “Artist of the Year” award. It was her tenth AMA award in 12 nominations. She’s also won four Grammys, thirteen Teen Choice Awards and six CMT awards. She’s won just about everything possible and has a total of ninety awards out of 146 nominations.

She turns 22 next month.


In 2006, she released her debut single “Tim McGraw”, then her self-titled debut album, which was subsequently certified multi-platinum by the Recording Industry Association of America. In November 2008, Swift released her second album, Fearless, and the recording earned Swift four Grammy Awards, including the Album of the Year, at the 52nd Grammy Awards. Fearless and Taylor Swift finished 2008 at number-three and number-six respectively, with sales of 2.1 and 1.5 million. Fearless topped the Billboard 200 for 11 non-consecutive weeks. Swift was named Artist of the Year by Billboard Magazine in 2009. Swift released her third album Speak Now on October 25, 2010, which sold 1,047,000 copies in its first week.

In 2008, her albums sold a combined four million copies, making her the best-selling musician of the year in the United States, according to Nielsen SoundScan. Forbes ranked Swift 2009’s 69th-most powerful celebrity with earnings of $18 million, 2010’s 12th-most powerful celebrity with earnings of $45 million and 2011’s 7th-most powerful celebrity with earnings of $45 million, too. Swift was ranked the 38th Best Artist of the 2000s by Billboard. In January 2010 Nielsen SoundScan listed Swift as the most successful digital artist in music history with over 34.3 million digital tracks sold. On June 2011, renowned site The Boot named Swift and Carrie Underwood The Country Royalty, as they were the only female country artists to be ranked on Rolling Stone’s Queens of Pop list. As of March 2011, she has sold over 20 million albums and 34.3 million singles worldwide. She has been listed in the 2012 Guinness Book Of World Records as the Fastest Selling Digital Album by a Female Artist for her album Speak Now, and Most Simultaneous U.S. Hot 100 Hits by a Female Artist. In 2011, Billboard named her woman of the year.

Unlike many young artists Taylor Swift isn’t the result of exploitive packaging and promotion. She writes her own music and runs her own production company. She rarely drinks and doesn’t use drugs or make pornified music videos. She’s either genuinely nice of one hell of an actress.


But it’s Taylor’s way of tirelessly courting her fans that may be the key to her success. Remarkably, she spends an hour before every show, meeting and greeting and charming.

She was a pioneer in using social media to connect personally with her fans: posting funny video blogs she edits herself with glimpses of her offstage life, making her fans feel like they’re part of her close circle of friends.

And she’s orchestrated her concerts too – to get as close to her fans as any performer we’ve ever seen. Halfway through the show she walks through the audience and sings three songs to the people in the back.

All while members of her team search the crowd for the most enthusiastic fans, and reward them with gold! An invitation to hang out with Taylor after the show.

If she keeps going like that for another five years she’s going to own the record books.

Click here to watch her 60 Minutes interview.

I’ve been a Taylor Swift fan since I first saw this video:

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21 Responses to Taylor Swift

  1. DandyTiger says:

    They even said nice things about here on the View today. She must be doing things right.

  2. crawdad says:

    I guess she’s a 1%er, right?

  3. honora says:

    I must admit I have a ‘girl crush’ on her. She is soo sweet. And the best part is every time she does something really nice, wins another award, lands on a magazine cover, etc.. it drives Kanye West crazy.

    • myiq2xu says:

      Taylor never said anything bad about Kanye but he got his chestnuts roasted over that incident.

      He may never live that down.

      • Karma says:

        She was very gracious about the whole thing. You’re right, her parents deserve an award too. They raised a genuinely sweet, well rounded, and talented young lady.

  4. Lola-at-Large says:

    Facebook erupted into Kanye-ism after she won last night. The verdict? “bu…bu…but…Lady Gaga! Adele!”

    Sorry, but Gaga did herself in with overexposure, and Adele, while I like her, annoys the fuck out of me with her neediness. Taylor simply doesn’t display that.

    • myiq2xu says:

      Taylor’s parents deserve an award. They done good.

    • Karma says:

      Yup, Lady Gaga seems to borrow tunes and visuals from a lot of other artists. I find her contrived to a degree that is boring. Saw Madonna, etc. do it better…next.

      • DandyTiger says:

        I like Gaga’s voice and think she’s pretty talented. I agree completely that her over the top attention stuff, while it got her where she is, now looks stupid and very boring. I’d say it’s time for her to do a quick change toward just making music and less show or she’ll fade fast. Actually I think her voice is quite a bit better than Madonna’s, which is all the more reason to get away from the over the top Madonna copy effort.

        • Lola-at-Large says:

          Agreed. Her marketing techniques helped her reach stardom, but they are turning off people now. See Obama, who used similar techniques. That’s the thing about coolness; it’s so transient.

        • Lola-at-Large says:

          Also agree about her talent and how derivative she is. I remember when “derivative” was the worst adjective you could use to describe an artist, which brings an element of irony above and beyond to the Gaga empire…

        • Karma says:

          I agree, her voice is better than Madonna’s and letting her talent shine would be refreshing.

          No doubt, the whole thing must seem new and fresh to the kids, so I guess that was the ‘get off my lawn’ post. 🙂

  5. votermom says:

    Talented and beautiful and business-savvy and motivated. Amazing kid.

  6. Marybel says:

    My thirteen year old, home schooled, very down to earth, darling granddaughter loves Taylor Swift’s songs. So do a lot of her friends. It’s good to know she has chosen her listening habits wisely…

    Of course, this doesn’t surprise me. She’s a great kid.

  7. foxyladi14 says:

    I am so happy for her. 🙂

  8. yttik says:

    Okay, this is not Taylor, it’s Tatiana. I guess Tatiana is down to earth in her own way.

    I just thought this was funny : )

  9. T says:

    I hate to say it, but if she was ugly and weighed 300 pounds she wouldn’t be so popular. She does a nice job with the songs she writes — and she actually WRITES SONGS and PLAYS AN INSTRUMENT — which set her apart from many….but whenever she sings anybody else’s song, she is generally awful, IMHO. See her Crossroads collaboration with Def Leppard as an example.

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