Via Hot Air:
Shrum: If Obama runs on his record, he’s toast
“If you let his just be a referendum, I don’t think the president can win because the truth of the matter is he may have created over 4.3 million jobs, he may have saved General Motors, but the country is still not back to where it needs to be,” Shrum said on the CBS’s Face the Nation. “This needs to be a choice election…And if [voters] have that choice I think the president is going to be just fine.”
Shrum made the comments in response to the poor job numbers that were released on Friday and the Obama administration’s attempts to contrast the White House’s efforts to restart the economy to Mitt Romney’s record on jobs as governor of Massachusetts and at a private equity firm Bain Capital.
Appearing on the same program, Sen. Kay Bailey Hutchison, R-Texas, however, said it was “laughable” to claim the election is not a referendum on Obama’s record. “Are you kidding, of course that’s how you run elections,” she said. She added, “Really, it is his record that will win the election” for Romney.
There are two basic types of presidential elections – “choice” and “referendum.” There is some overlap between them, but the basic difference is whether one of the candidates is the incumbent.
2008 was a choice election. No matter who won we would have a new POTUS and a bunch of new faces in the administration. Ideally (but rarely) the choice is between good and better. This year is a referendum election.
There will always be a bunch of voters who can be counted on to loyally for for either the “R” of the “D” on the ballot. It’s those swingers out there that make the difference. If the swingers are happy, the incumbent always wins. (If it ain’t broke, don’t fix it.) In good economic times, the swingers are generally happy. That’s where the phrase “It’s the economy, stupid” comes from.
If the swingers aren’t happy (and right now they aren’t) the race becomes a choice election. That’s when they compare both candidates and try to decide which one is worse.
So on November 6th, hold your nose and vote for the bad candidate, because the other one is worse.