Narratives Über Alles!

Via Darragh Murphy:

A Mood of Gloom Afflicts the Romney Campaign

Mitt Romney’s traveling press secretary walked to the back of the candidate’s plane midflight on Tuesday and teasingly asked a pair of journalists in an exit row if they were “willing and able to assist in case of an emergency.”

Under the circumstances, it was hard to tell whether it was a question or a request.

A palpably gloomy and openly frustrated mood has begun to creep into Mr. Romney’s campaign for president. Well practiced in the art of lurching from public relations crisis to public relations crisis, his team seemed to reach its limit as it digested a ubiquitous set of video clips that showed their boss candidly describing nearly half of the country’s population as government-dependent “victims,” and saying that he would “kick the ball down the road” on the biggest foreign policy challenge of the past few decades, the Palestinian-Israeli peace process.


Mr. Romney himself seemed pensive on the early-morning flight Tuesday from California to Utah, sitting alone with a white legal pad and a pen as he picked at a vegetarian breakfast burrito. An aide said that he had eaten dinner alone in his hotel room the night before as the video controversy began to unfold.

It was a palpably gloomy and openly frustrated night.

Seriously, this is some atrocious writing. What does it tell us? Romney “seemed pensive?” He ate dinner alone? ZOMG! We’re doomed!!!

Was yesterday a tough day for the Romney campaign? Probably, almost certainly. Something unexpected happened and they had to play catch-up. They were understandably tired and maybe even a little irritable. Possibly even frustrated. That doesn’t mean they are depressed and pessimistic.

This is a “process” story. It doesn’t talk about policy, it focuses on the campaign itself. Inside baseball stuff. But it also is part of the approved media narrative.

Remember Al Gore the Liar and Hillary the Cold and Calculating Bitch? How about No Drama Obama, the Cool and Unflappable Candidate? Those were media narratives, a basic framework upon which all reporting must be based.

This year we are being told the tale of Romney the Gaffer.

According to the media, Romney is an awkward, clumsy, mistake-prone goofball. Every thing he does is wrong – it is poorly worded, poorly timed and poorly executed. All stories about Mitt Romney and his campaign must reflect that. (So let it be written, so let it be done.)

If you don’t believe me then keep watching the news the next two months. Or just google “Romney gaffe” and see how many hits you get. If the media can’t can’t find gaffes, they will make them up. Anything that doesn’t fit the narrative will be ignored.

That’s what they do.

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69 Responses to Narratives Über Alles!

  1. myiq2xu says:

    Remember how everything Al Gore said was a lie, even when it wasn’t?

  2. Somebody says:

    Well it’s not like our glorious leader ever makes any gaffes……I think that’s why Romney’s gaffes stand out more, because he’s being compared to perfection…..sarc/off

  3. lyn5 says:

    The media’s goal is to re-elect Baby Doc Barack. I want to know what cabal is behind the Worst President Ever.

  4. DeniseVB says:

    I remember when they called the Clintons racists 😦

  5. this is a complete rerun of the same playbook used against Hillary Clinton. In the meantime, the real narrative plays out and that narrative is that things are still in a dead heat. This is psy-ops. Don’t believe a word about the gloomy Romney campaign. They are pros and can handle this.

    I think that it all just feels even worse to us Hillary supporters becauseit feels all too familiar and causes many of our bad old feelings to resurface. It’s pushing on all the wrong buttons…..

    • myiq2xu says:

      There is an old military axiom that goes “No battle plan survives contact with the enemy.”

      Both sides make plans. Then stuff starts happening. Some plans work, others don’t. So you adjust. So does the other side.

      • myiq2xu says:

        Nobody expected the events in Egypt and Libya last week. The White House acted paralyzed and the media tried to ignore it. Then Romney issued a statement. The WH sprung into action – attacking Romney. The media followed their lead, ignoring the fact that things were getting worse in the Middle East and that the information coming out of Libya was damning to the WH.

        The media was lost because once Romney stopped talking they had nothing to feed their narrative.

    • DM says:

      Same people doing what they know, Chicago politics.

    • fif says:

      I’m so glad to read this because I’ve been having 2008 PTSD flashbacks lately–it’s all so reminiscent of the same ferocious & conspiratorial tactics, followed by friends who repeat the propaganda as fact. Bizarro World Part 2.

      • myiq2xu says:

        I remember when they first played the race card on Bill. My reaction was to laugh. I couldn’t believe they would make such a ridiculous claim!

        Then Obama supporters repeated the propaganda as fact. I’m talking about DEMOCRATS saying this stuff about Bill and Hillary!!!

        I was completely gobsmacked.

        • yeah, that was totally crazy. I mean seriously?????

        • insanelysane says:

          In 2008, I saw Democrats using the Republican talking points against Hillary and Bill. The old stuff from the 90’s.
          They didn’t even realize what they were doing. Like a parrot.

          When I pointed it out a few were gob smacked by it. They didn’t even hear themselves. Now, I remind them just to twist the knife a bit.
          Hell, now they love Bill and Hillary.
          Unfortunately, these are the same ones demonizing Romney.
          Shallow tribalism and none too smart.

        • myiq2xu says:

          Even the Wingnuts never called Bill a racist, and that’s about the only thing they DIDN’T accuse him of.

        • To this day, his “fairy tale” comments are wrongly attributed as fact in reporters’ columns. He never called Obama’s candidacy a fairy tale — he was referring to his ever morphing position on the Iraq War.

    • angienc says:


    • britgirls says:

      This!! Although it’s in no way near as painful as 2008. I’m just so tired of the exact same old crap from the media, though. Just wish the days would go by faster so that I can finally go vote. BO wasn’t qualified in 2008 and four years experience has done nothing to improve that and has had a horrifying effect on our country. He has to go.

  6. 49erDweet says:

    Wonder if they can get.his money back on the chartered aircraft?

  7. yttik says:

    The media and Obama campaign only seem to know how to project. They constantly accuse Romney of doing the things President Obama has done. So if the Obamamedia says the Romney campaign is “palpably gloomy and openly frustrated,” that means that is exactly what’s going on in the Obama campaign.

    If you listen to the two men speak and watch their body language, Romney appears calm, rested, patient, and he’s under fire! Obama is practically shrieking and looks visibly stressed out and he’s only speaking to his fans.

    • good analysis—I think you’re on to something yttik

    • myiq2xu says:

      No Drama Obama, the Cool and Unflappable is stressed out by the responsibility of leading the world.

      He cares nothing about campaigning.

      {{sips Kool-aid}}

    • Lol-at-Large says:

      That was also the favored Bush tactic. Yet another way Obama is Bush 2.0.

    • angienc says:

      Awesome take, yttik, which I tend to believe.

      Those polls showing a dead heat? Those ones with ridiculously skewed samples (some even +11 D) showing Obama 2 to 5 points ahead are alarm bells to TeamObama. No way can they get an even bigger turnout of Dems then they did in 2008 & they know it.

    • darraghcmurphy says:

      Yup. Like Angie said downstairs- Romney has addressed an open press conference like three times in the last few weeks and Obama hasn’t talked to the press in months. And the press hates (and coordinates against) Romney at the same time that it “fluffs obama’s pillow” to use Angie’s phrase.

      Who’s more presidential – the unafraid, brazen guy or the elusive, mealy mouthed guy?

    • Erica says:

      The pattern of projecting is exactly what he did with Hillary in 2008. If you want to hear the song of Obama’s soul, just listen to the accusations he makes toward his enemies. He’ll hit every note, every nuance, tell it all clear as a bell.

  8. DM says:

    I think that Romney will be in demand for TV interviews. That’s good.

  9. DandyTiger says:

    When you think about it, the media’s work is pretty easy. A robot could do it.

  10. HELENK says:

    jimmy carter’s out of work grandson helped leak video. He is hoping to get paid for it. so if the grandson of an ex president can not get a job the dems are in trouble

  11. myiq2xu says:

  12. Anna Belle says:

    Has anyone seen the full video? Romney ought to make ads out of it. At any rate, this is going to help him, and I’m still wondering if it was orchestrated by the Romney campaign for some obvious reasons.

  13. SimoFish says:

    2008 the Obots were cocky little shits & all smiles. 2012 the Obots are crazed lunatics trying to hang on to “hope” – LOL – ASSHOLES

  14. ecoast says:

    I agree with all you said, MyIQ, but my concern is this.

    Romney is one of the greatest, probably the greatest, turnaround management expert in history.
    His work will be in case studies at Harvard and other business schools. Remember, he
    made money for his investors and for himself in the 90’s in the dotcom boom. While many became
    billionaires with dotcom boom (much of it artificial, it later turned out), Mitt did not go that way.
    He bet on the main street. Most of Bain Capital investments are in main street, consumer-oriented
    companies like Staples, Sports Authority, Godfather Pizza and so on. In other words, he bet
    on people – on the country, on apple pie, baseball (sports authority?) and all those cliches.
    How come this is not coming out? How come his ads and profiles don’t bring this out?

    Here is another instance. You all know the story of the Mitt’s partner’s daughter, a teenager that went missing
    in NY/NJ area. Romney shut down his operations in Boston and moved all his employees to NYC, set up
    a war room and within 48 hrs or so, they found her. How come this story did not get any play at
    the Repub convention? If I were scripting it, I would have Ann Romney tell this story and at the end of
    the story, that girl walks on stage and hugs Ann.

    If you look at all the polls and normalize them to take out all biases, I think he has 3-4 point lead over
    Obama. Does Romney think that is enough and in october, with his ads, he may get another point or two and
    with debates maybe another point or so and that will be enoujgh to coast to victory? For a Boston-based group, they are too laid back, I think.

    • myiq2xu says:

      At this point my tendency is to defer to the judgment of Mitt Romney and his advisors. It’s easy to be an armchair quarterback, it’s not so easy when you’re the guy calling plays in the huddle.

    • angienc says:

      This is what I think. Romney didn’t get to be a millionaire taking risks in private equity, turnaround the Olympics in such a dramatic fashion and get elected as governor as a Republican in MA by being impatient and failing to see red flags. He knows how to formulate & execute a plan. Now, given the outrageous adoration (and it is adoration) of the MSM for Obama, that doesn’t mean his plan is guaranteed to work, but I do think Romney’s plan has as good or better of a chance of working as any plan that anyone else can come up with.

      And this isn’t just wishful thinking — we’ve got proof. For example, all summer while Obama spent $200 million on attack ads against him in the swing states, people were SCREAMING that Romney needed to “punch back” blah, blah, blah. But summer ended & it turned out that all those ads & all that money didn’t move the needle one bit in Obama’s favor — in fact, Obama’s likability numbers suffered (little reported fact by MSM, but true). Romney now actually has *more* cash on hand than Obama which is huge — not only because Obama has a burn rate almost 3x Romney’s just to keep the lights on, but that money is really needed for the GOTV “ground game.” Remember, in a highly favorable to a generic Dem year (2008), Obama still had to outspend McCain 3 to 1 to win — and that was with all the MSM help *and* without his record of failure.

      Now, if you haven’t noticed, all the people who were screaming about what Romney should be doing against Obama over the summer have STFU because Romney proved them wrong — in fact, they even have the nerve to begrudgingly praise him for being wise in husbanding his resources (without mentioning they were telling him to do something completely different 2 months ago). So why should he start listening to them now? Again, this doesn’t mean Romney’s plan is guaranteed to be successful, but he’s positioned himself probably better than any one could have given the circumstances.

      • myiq2xu says:

        The stories about dissension in the Romney campaign don’t bother me either. All that means is that Romney is hearing different ideas and points of view.

    • bluestate says:

      lots of possible reasons why the girl didn’t show. she could be an obama supporter, first of all. she could be afraid of the chicago thug brigade coming after her, second. she obviously has skeletons in her closet if she was on drugs and ran away from home as a teenager. i don’t blame anyone for not wanting to get in the middle of this. look at what they did to the palin kids.

    • DM says:

      Ecoast, I think a bigger question is how can a media, that is owned by different corporations, with different managements and different reporters are so totally in synch, as if someone is directing them, like an orchestra? And it’s not new. This is what we saw with Bill Clinton, and during the Bush years, and in the DNC primary, the election, when Obama ran against Palin and now.

      Put your tin foil hats and let me know what you get.

  15. myiq2xu says:

    Anybody seen Paul Ryan lately? He seems to have disappeared from the media radar.

  16. Do you remember back when we were all Democrats back in 2004? We were all so positive that John Kerry had the election in the bag and then how we felt when it turned out that Bush had won again—this time decisively?

    RERUN in 2012….bwahahahahahahahahaha but this time it will be O who loses,and no one will understand why since they are living in an alternate reality. hahahahahahahahhaa

    • yttik says:

      🙂 You’re right. We were so convinced about John Kerry’s moral superiority we thought he was inevitable.

      • myiq2xu says:

        Only a true Democrat could snatch defeat from the jaws of victory like that.

      • insanelysane says:

        Ah, 2004…Back then, Democrats didn’t talk about how very wealthy guys are not in touch with the middle class. Times have changed.

        However, thinking voters would prefer to see a calm composed ADULT as President. I am tired of the shallowness of our country. Our president goes on late night comedy TV as the country falls apart.
        I think it’s sad.

        The more I see, the better I feel about Romney .

        • bluestate says:

          I am tired of the shallowness of our country. Our president goes on late night comedy TV as the country falls apart.

          i can’t take any more of this crap! he and the idiots who fall for this stuff disgust me.

    • bluestate says:

      i sure do remember that, but on the other hand, this country voted for a second term of bush, they could vote for a second term of obama too, sadly

  17. conner43 says:

    To me, a bad day is having an ambassador killed, plus three of his security team, and that’s not counting numbers of our flags burned.
    But let’s talk about Romney stating the obvious, instead.

  18. angienc says:

    I think Ace from AoSHQ is hilarious. I would add the “more flexible” comment to Russia as #4, tho:

  19. myiq2xu says:

  20. SimoFish says:

    My mom sent me this today……I guess it’s going around.

    If Obama is elected for a second term just think of the mess he’ll inherit this time !!!

    • DM says:

      LOL. But he will care even less about the country. More golf time because he won’t have to campaign, like he did during his first time.

      Obama wins, we lose.

  21. DM says:

    Are we seeing the Republicans behave towards Romney the way the Democrats behaved towards the Clintons?

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