Taco Bell has pulled an outrageously offensive Super Bowl ad after a Twitter campaign shamed the fast good chain into doing the right thing. (Except not really.)
Taco Bell’s alleged offense? Discouraging people from eating their vegetables.
In the ad, the narrator suggests that bringing a tray of raw vegetables to a football party is a really lame decision (which it is).
“Veggies on game day is like punting on fourth and one. It’s a cop out,” Taco Bell guy says, and then suggests that people will “secretly hate you” unless you bring a Taco 12 Pack.
But the health advocacy group Center for Science in the Public Interest asked Twitter users to tweet their disappointment at Taco Bell for encouraging people to eat delicious tacos rather than carrot sticks, The Associated Press reports.
Soon after, Taco Bell pulled the ad. “We didn’t want anyone to misinterpret the intent of the ad,” spokesman Rob Poetsch said.
You don’t bring veggies to a Super Bowl party! Condiments like ketchup, relish and salsa are okay, along with lettuce, tomato and onion for burgers and tacos. But bringing bunny chow like carrots, broccoli and cauliflower is a major foo paw. Sushi and tofu are out too.
Somebody at Taco Bell is obviously unclear on the concept of “fast food”. The management at Taco Bell really needs to talk to the guys at Carls Jr./Hardees. They understand their target audience.