The Road to Obama is Paved with Good Marketing

I like Chris Loesch, but he’s going astray here. I’ve been down this road before, and it doesn’t end pretty.

It starts with losing elections. Then you start trying to figure out why you lost. You conclude there is nothing wrong with your product so it must be the packaging. So you focus on better marketing.

At the end of that road lies Barack Obama.

And how is that working out for the Democrats?

There is a place for messaging. But the Japanese didn’t take over the automobile industry with superior advertising, they did it by building a consistently better product.

If you want to lead, your first priority should be competence. Whether you favor big government or small government, either way you should believe in good government. Most people don’t care that much about political theory, they just want government that works. They will reward competence, and punish incompetence.

Not that long ago the GOP had a hegemony on power in Washington. Less than a decade later they lost two out of the three branches of government to the Democrats. They lost because their product sucked.

Right now people are unhappy with the Democratic product because it sucks too.

The real problem with both parties is not marketing. They both have lots of that. What they need is product development and quality control.

A good product is its own best advertising.

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88 Responses to The Road to Obama is Paved with Good Marketing

  1. The Klown says:


    Former Obama advisor David Plouffe appeared on This Week With George Stephanopoulos Sunday morning and predicted that President Barack Obama’s approval rating would rise over the next few months, following the increasing functionality of the Affordable Care Act.

    “This has been a tough task,” Plouffe said. “It’s not just health care. The shutdown affected everybody’s confidence in government. But let’s fast-forward to the State of the Union and the months after that. Health care working better, a lot of people signing up. The economy continuing to strengthen. Hopefully no Washington shutdowns. I think the president’s numbers will recover. I think people’s confidence will recover.”

    I will agree that Obama’s fate is tied to Obamacare. But I don’t see it getting any better.

    It’s gonna get a lot worse.

  2. The Klown says:


    As the first non-white president, Obama’s trajectory was not just seen as positive for the United States, but also his potential failure was feared as a collective setback. Obama brilliantly threaded the racial needle, serially reestablishing his fides as a minority candidate by weighing in unnecessarily in the Professor Gates psychodrama and the Trayvon Martin case, while offering soaring boilerplate about a racially blind and united America. The result was counter-intuitive: blacks, for example, could vote in unprecedented numbers on the basis of shared racial solidarity, while millions of whites who might be skeptical of his preparation, experience, and competence likewise could fixate on race: Obama’s presidency was good for the stability of the country or at least allowed them to feel good about soothing racial tensions while having to change little in their own lives.

    Second, Obama changed the criteria of judging the presidency. Now it was not a question of performance but of intent, not of deeds but of words, not of a record but of an agenda. In this regard, Obama sized up the American electorate. He saw it not just as a red/blue or Republican/Democrat divide, but rather as an entire host of mini-antagonisms. An us/them boilerplate could be demagogued onto each of these divides, and thereby achieve a 51% majority consensus.

  3. 1539days says:

    The Japanese haven’t really taken over the auto industry. They are one of many countries that produce vehicles. South Korean brands like Hyundai and Kia are taking a good chunk of market share in the US.

    The Japanese example is good though because it reveals the heart of the problem with the GOP. The product is badly engineered, not badly designed. One of the reasons Japanese Hondas became superior to American-made ones was that the Japanese made sure their parts were more in tolerance to mechanical specifications that the Americans did.

    If you look at the Republican platform or rhetoric compared to governance, there’s a huge disconnect. The GOP is “for” low taxes and spending cuts, but they have frequently allowed taxes to go up and gave in on most spending cuts, especially defunding Obamacare.

    The Tea Party is mostly impervious to marketing. They chose the Republican Party because they were better than the Democrats. When the GOP failed them, support fell in 2012. If Romney were more dedicated to core Republican principles, the campaign also would have gotten more money for marketing.

    The only reason Republicans will do well at all in 2014 is because the Democrats suck so hard. They can’t rely on that forever.

    • votermom says:

      Hyundai got people to start buying their cars by offering a really good warranty. It would be good if the GOP could figure outer a way to offer some kind of warranty, specially now that Obama has been proven to be a brazen liar.

      • 1539days says:

        Newt figured it out. The Contract with America was a list of things the Republicans pledged to pass through Congress, including term limits. The Republicans didn’t like having rules, so they forced him out. Clinton vetoed most of the items and the Republicans lost Congress 12 years after the contract.

  4. votermom says:

    Dems win because of voter fraud and a compliant media.

  5. Lulu says:

    Supposedly Obamacare has a zillion dollars to “market” a dud. But they can’t spend it because….. it is a dud. The WH and Sebelius strong-armed the health insurance carriers into contributing for a “marketing” campaign but they cannot spend it because the delivery system for Obamacare AKA “the website” does not work (specifically the billing and subsidy system for paying off the insurers). And Obama for Obama sucked up political contributions which would have normally been made to the DNC to spend on the dud. The DNC has less money to spend on political messaging and on campaigns for the idiots who voted this shit-pile into law. So not only is it a massive public policy failure, and a complete dud for the crony capitalist insurance companies, it is a mega “marketing” failure too especially for Democrats since they really don’t have anything to market, advertise or propagandize so they are running from it. And this is the good part of it with hope and change, it is getting better, and new Medicaid enrollees. Wait until January. Wait until doctors and hospitals turn people away for a thousand different reasons all associated with Obamacare. People are sullen now but they are going to be furious.

  6. Lulu says:

    Another poor marketing inside the WH story. “They say Obama’s team lacks depth after the departures of longtime advisers David Axelrod, David Plouffe, Robert Gibbs and Patrick Gaspard, and suggest new people must be brought on.” ““You basically have [White House senior adviser Dan] Pfeiffer and [deputy chief of staff] Rob Nabors running the show politically, and that’s it,” one former administration official said.” “The current White House appears to have “blinders” on, said another former senior official, adding “It’s been a weak spot for them during the second term. It’s not for a lack of advice, that’s for sure.”

    If they could only spin it, explain it, lie about it, hide it better everything would be just dandy. This is pathological. The refusal to understand that the policy is horrific and that it is failing is delusional. If an individual did this with some aspect of their life which was harming other people they would be jailed or sent to the mental ward. Now

  7. DeniseVB says:

    Obama “marketing” buzz words :

    ~ Republicans are evil rich white racists
    ~ Sarah Palin is teh stooopid
    ~ Ted Cruz is a terrorist
    ~ Black conservatives are Uncle Toms and “porch monkeys”
    ~ War on Women, except for conservative women
    ~ “You’re either with us or the hell with you”
    ~ Color of skin, not content of character
    ~ Phony Scandals
    ~ A BAD Democrat is still better than a GOOD Republican

    …..just off the top of my head. When I saw Axelrod and Plouffe in October debate the topic “Does the Presidency have too much Power”, the bottom line message from them was WE WON, now shut up.

    Loesch was right, gotta win elections. Unfortunately, conservatives tend not to fight as dirty as the left, but they shouldn’t have stayed home on election day, there are no perfect candidates but Romney was pretty damn near close. Compared to Obama……..

  8. The Klown says:
  9. Constance says:

    Republicans need to put up reasonable candidates in all races (I thought Romney was a great candidate). Here in Washington we often have to chose between a bunch of Democrats in the primary and then the Republicans don’t even put up candidates. In other places they put up candidates who grab national headlines with their trans-vaginal ultrasound drivel. Stick to politics not religion in the platform and demand discipline from qualified candidates and that will go a long way towards a winning strategy for the Republicans.

    • DeniseVB says:

      That’s great advice and why Cuccinelli lost the Va. gov. election. Many post-mortem election analysis pointed to “the government should stop and your front door” tactics which the Dems used brilliantly against the GOP.

  10. votermom says:

    Retail sales earnings this weekend were down 3% from last year.
    I blame Obamacare sticker shock.

  11. Constance says:

    Another thing Republicans need to stop is their blather about women using too much health care. The only sex acts that require birth control involve men, all aborted fetuses have fathers. All costs of birthing a male child need to be put in the “male health care costs” all costs of caring for sick male infants and children need to be put in the “male health care costs” column not in the “women and children” column. Viagra should not be covered by any government mandated health care.

    • Constance says:

      Oh and lets not leave out the costs to society of the Veterans Medical Centers (which I support). 90% of those costs go to male patients because primarily men make war. So is it right for society to support male activities that lead to need of medical care but not support Mothers hospitals since mothering is an female activity that leads to the need for medical support? Not in my book.

    • votermom says:

      Another thing Republicans need to stop is their blather about women using too much health care.

      I must have missed it – but when did GOP candidates talk about women costing more healthcare $?

      • Constance says:

        All this crap about covering birth control in government mandated policies is implying women have “special and costly” health care needs. Both parties imply birth control and abortion are “the women’s issue” When in fact the only sex acts requiring birth control involve men and all aborted fetuses have fathers. I heard some guy who self identified as Republican on FOX just this weekend saying that Obama care “costs shifts the cost of women’s health care on to men” and this is a common dead horse that Republicans love to flog. The costs of birthing a male child go in the “male health care” column. More male children are born and more die if you find it necessary to separate and itemize the costs of male vs female healthcare then do it accurately.

        • While I agree that Republicans are losing this argument on fertility & birth control, the inclusion of maternal care and birth control does shift the cost of these services to everyone else, and that does not just include men.

          I have not been fertile since I was 30 years old (tubal), and I deliberately limited my childbearing to one child as a matter of cultural responsibility and chose the cheapest, most effective form of sterilization out there. I couldn’t afford more than one.

          I really don’t see why I should have to pay for other women who choose to have 4, 6, 8, or 10 kids, even when they can’t afford them. A very sizable portion of women have not taken advantage of their opportunities with limiting their own childbearing, and the rest of us should not be forced to pay for that. That sizable portion are not just women on welfare, btw. My two cents.

          • The Klown says:

            The reason that BC is covered by Obamacare is it’s a payoff to the pharma companies.

            That’s it.

            Did you really think Obama gave a shit about women?

        • gxm17 says:

          I’m with Constance. Reproductive health care benefits the entire human race, not just the individual women one may or may not ideologically agree with. I may think families like the Duggars are creepy but I support their right to health care.

    • bluestate says:

      this is a great point, and i totally agree. and since covering birth control prevents abortions, they should be all for it. instead, they’re shooting themselves in the foot with women voters.

  12. votermom says:

  13. votermom says:

    Love the snark on the amazon drone delivery idea

    For the record, I think it’s an exciting idea if they can figure out how to get around the obvious problems

  14. votermom says:

    The kind of stories the GOP should focus on

  15. driguana says:

    And, to me, good government means good problem solving skills. And just what are the problems that need fixing right now? I would start with three: 1. too much bureaucracy and over-regulation (relates directly to local economies), and, 2) bad schools (relates directly to young people without job skills) and, 3) lack of respect for diversity….let people believe in what they want to believe in…right or wrong….stop political proselytizing! That’s just three for the moment…please add to the list. And that doesn’t even include health care, immigration and foreign policy…we got a long way to go!

    • elliesmom says:

      I’m a retired public educator, and if I had it to do all over again, I’d home school my kids. I sent them both to a vocational high school before college, and they each got their first job based on what they had learned in high school. It was what made them different from the average college graduate.

    • ‘Diversity’ on your list struck a note with me. I get it that too many idiots don’t take well to ‘others’, but once that practice is classified and a countering strategy is named and developed, doesn’t it sort of take up a life all it’s own? I’ve thought for 60 years the idiots who held race, ethic or gender-based biases have lost out on much of what life offers, and that was an appropriate and sufficient cost to them. By making it a governmental problem needing solution seems to reward the idiots. But I could be wrong.

      • “ethnic”. Durn small tablet fonts.

      • driguana says:

        Yes, this is kind of a hard one. I think it is a “government problem” at the moment because governement uses the idea of “diversity to pit us againast each other….creation vs evolution…gender…sexuality….racism…abortion etc. My point about this, I guess, is that “government” should not be taking sides…it should be allowing for differences of opinion…not being opinionated about what is right and what is wrong…that would be the “problem’ needing fixed.

      • smile says:

        I think a non-pc phrase that has the same intentions as “diversity” is “live and let live”. If we all embraced this attitude, then it accomplishes the same thing as diversity does, without all the divisiveness that is inherent in the word “diversity”. In fact, “live and let live” has an almost unifying appeal to society.

  16. driguana says:

    Regarding this topic, thought some of you might find this of interest…

  17. The Klown says:
    • Lulu says:

      They really aren’t advisers. They are co-political operatives. None of them are expert at much of anything except marketing, scheming and graft. They are hacks just like the figurehead boss. An example is a national security adviser who is a failed novelist and ex speech writer as well as younger brother of a network news division president. The rest are a mixture of academics on the make, crooked lousy lawyers, and hangers-on from Chicago. Why would he fire his playmates.

    • He keeps them around to be used as bait for the lions.

  18. foxyladi14 says:

    And they are. 🙂

    Don’t have quality water.
    Don’t attract business.
    Ignore your youth.
    Deceive yourself about your real needs or values.
    Shop elsewhere.
    Don’t paint.
    Don’t cooperate.
    Live in the past.
    Ignore your seniors.
    Reject everything new.
    Ignore outsiders.
    Become complacent.
    Don’t take responsibility.

  19. helenk3 says:

    the usual do as I say not as I do in the left wing media.

    funny you would think the unions would be up in arms but crickets

  20. bluestate says:

    the marketing was a lie, though. just like the iraq war, obamacare was sold on lies – that you can keep your plan, that the new premiums would be more affordable. of course, obama himself was sold on a ton of lies, too many to list. the man is a fraud.

    • That’s the major part of the problem. It was “marketing”, not “leadership”. When a president has to be a used car salesman instead of a light on a hill, he’s sold the farm and no longer worthy to lead.

  21. The Klown says:

    I’m gonna try to brave the wilds of Walmart this afternoon.

    Wish me luck!

    • Wear dark glasses, use a cane and smile foolishly at no one in particular. You’ll do great.

      • The Klown says:

        I have a walker with a bike horn mounted on it. I mutter a lot and swat invisible flies.

        I haven’t taken a shower or shaved since last week and I’ve been sleeping in my clothes.

        This isn’t my first rodeo.

    • The Klown says:

      The first part of my trip involved helping my mom find her cell phone that she wrapped in a towel and put in the closet because it started ringing in the middle of the night.

      Finding it was easy once she remembered where she put it. Unfortunately that was about a half hour after we started looking.

  22. The Klown says:
  23. The Klown says:

    Here is the plot outline for the next 5 Die Hard movies:

    John McClane (Bruce Willis) happens to be somewhere that bad guys are doing bad stuff. Shootout. Car chase. Shoot out. Car chase. Big car chase. Big shootout. John McClane wins. Add cool, snappy line and comebacks by McClane to every scene.

  24. votermom says:

  25. 49erDweet says:

    Just finished second episode of this season’s Major Crimes. Great whodunnit that had a surprise twist. My honey and I usually have it figured out long before the midway point, (Clue: Why is this character here?) but this one had us going. Yes, I know it has some ditsy characters, but it still held our interest.

  26. 49erDweet says:

    Those of you fortunate enough to be undergoing seasonal weather will feel my pain, but today I had to go out and pick another 18 cherry tomatoes from that stupid sprawling bush that took so long to start bearing this past summer. If it doesn’t die out soon I won’t have time to prep for another one next spring. Oh, well. Frozen cherry tomatoes are OK, right?

  27. gxm17 says:

    “And how is that working out for the Democrats?

    More importantly, how is that working out for our country?

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