Karma is a bitch:
Is a vote against a political party also a vote against the network that supports it?
The Democrats’ sinking fortunes have been pretty accurately charted in the declining ratings at MSNBC, the party’s house network, which culminated, on election night, in a 22% fall from the last midterm election in the all-important 25-to-54 age group.
MSNBC’s problem is almost exactly the same as the Democrats’ problem: It built its future around a vivid and dramatic hero who, unfortunately, turned out to be both opaque and conflict averse. MSNBC now has a lineup of ever-righteous and often sulky defenders of President Barack Obama, who seem, not just to conservatives but to many liberals, too, bizarrely tone deaf and lost in time.
This is just the sort of bad zeitgeist bet that can so often happen in television programming.
The network, seeking to imitate Fox’s success in building a loyal audience of politically motivated viewers, first managed to boost its low ratings by aligning itself with the widespread anti-Bush feeling. Then, thinking it had hit something of a jackpot with the Obama election, it became the voice of Obama’s anticipated remaking of the nation.
Fox News, despite it’s reputation and openly conservative leanings, is basically a news network. MSNBC gave up all pretense of being a news network and tied themselves to Barack Obama and the Democrats. They tried to be the Anti-Fox, but instead they became the opposite of the caricature “Faux News” that exists only in the minds of Leftists.
What were they thinking? When the crowds stopped cheering for Obama it was inevitable that his cheerleaders would be out of a job.
This couldn’t happen to a nicer bunch of douchebags. Seriously – Al Sharpton? Ronan Farrow? Chris Matthews? Those guys actually make Keith Olberman look good by comparison.
If your line-up consists of laughingstocks, you better be a comedy network.
Ah, schadenfreude. The sweet taste of bitter tears.