This is some cray shit:
Remember all those bikini-clad, sashaying, glitter-blowing, and spontaneous piggyback-riding days of college? Me either. But according to a new video, it’s a whirlwind of glitter and girl-on-girl piggyback rides at the University of Alabama’s Alpha Phi house.
No, it’s not a slick Playboy Playmate or Girls Gone Wild video. It’s a sorority recruiting tool gaining on 500,000 views in its first week on YouTube. It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses. It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.
Are they recruiting a diverse and talented group of young women embarking on a college education? Upon first or even fifth glance, probably not. Hormonal college-aged guys? Most assuredly yes. Older, male YouTube creepers? A resounding yes.
Like the many other videos of its ilk found online for sororities far and wide, it’s supposed to work as a sales tool to draw in potential new members (PNMs). But unlike many other videos, Alpha Phi’s video stands out in the “beauty and bounce” category and in its production value. Yes, sororities are known for being pretty and flirty; they aren’t bastions of feminist ideologies. But perhaps they shouldn’t completely sabotage them either.
Just last week during the GOP debate, Megyn Kelly of Fox News called out Donald Trump for dismissing women with misogynous insults. Mere hours later, he proved her point by taking to Twitter to call her a “bimbo.” He also proved the point that women, in 2015, must still work diligently to be taken seriously. The continued fight for equal pay, the prevalence of women not being in charge of their own healthcare issues, and the ever-increasing number of women who are still coming out against Bill Cosby after decades of fearful silence show that we are not yet taken seriously.
Meanwhile, these young women, with all their flouncing and hair-flipping, are making it so terribly difficult for anyone to take them seriously, now or in the future. The video lacks any mention of core ideals or service and philanthropy efforts. It lacks substance but boasts bodies. It’s the kind of thing that subconsciously educates young men on how to perceive, and subsequently treat, women in their lives. It’s the kind of thing I never want my young daughters to see or emulate.
To the incoming PNMs, this video has a clear sales pitch: beauty, sexuality, and a specific look above all. They’re selling themselves on looks alone, as a commodity. Sadly, commodities don’t tend to command much respect.
So who is buying what they’re selling?
Men, from Donald Trump on down to fraternity pledges, are buying it over and over again with devastating results.
There’s more but I’m pretty sure your eyes are already glazed over. Shorter version: Men are bad, lustful animals. Women are sweet and pure angels who mustn’t be allowed to sully themselves or arouse male lust.
Hey, I know! Let’s mandate dress codes for women that require them to keep their bodies covered so men cannot eye-rape them! And we will keep them segregated from those horndog men and boys with separate classrooms and dormitories, and lots of laws and social rules to prevent them from mingling unsupervised. And rape codes that make it clear that the man is always guilty.
That oughta do it.
Seriously though, this shit is cray. Yes, women are more than just their bodies. But they do have bodies. Human nature being what it is, sex is gonna rear it’s ugly head sooner or later. Shouldn’t there be a happy medium between sexual repression and letting it all hang out?
I watched the entire video (for educational/scientific reasons only) and I can assure you that there is nothing in there that you don’t see on television every single day. On the other hand, the other day in Yemen a father let his daughter drown rather than allow male lifeguards to touch her.
BTW – The original video has been pulled and both the school administration and the national sorority have denounced it.