This would have been the big story of the day if it wasn’t for those four misunderstood teens in Chicago.
The biggest media mistake of the year so far (which already is one/seventy-third gone) is NBC hiring Megyn Kelly from Fox News.
Replacing her with Tucker Carlson is brilliant.
I offer her tale as an example of how clubby and out-of-touch the news media is.
Heck, they even got wrong who will replace her.
NBC took the wrong Fox from Fox News. Despite her magazine covers and her hype as a sexy praying mantis who devastates men in interviews, Megyn Kelly is not all that as an interviewer. Consider her vaunted debate question.
KELLY: Mr. Trump, one of the things people love about you is you speak your mind, and you don’t use a politician’s filter. However, that is not without its downsides, in particular, when it comes to women. You’ve called women you don’t like fat pigs, dogs, slobs, and disgusting animals.
TRUMP: Only Rosie O’Donnell.
He turned Kelly’s question around in three words.
The audience laughed at her, and she never laid a glove on him for the rest of the night. She became the butt of his joke.
The only reason anyone remembers the question was a few days later, after the laughter at her expense died down, Trump went on CNN and revived the issue. He used the confrontation to separate himself from Fox News as he tapped into the unease his supporters had with the conservative network.
Trump’s opponents seethed at this, but his lead in the polls widened. While the press would portray him as sexist throughout the campaign, no one would confront him like this again because they feared being burned like that.
“Only Rosie O’Donnell.”
Who the hell wants to be the one sticking up for Rosie O’Donnell?
Kelly thought her clumsy question helped her street cred. But she lives in Trump Country and her ratings took a hit. Yes, her numbers grew but not as high as Bill O’Reilly’s or Sean Hannity’s.
Her hour became a ratings hammock.
Fox News may be happy to see her go. I do not know. All I know is I don’t watch the show and have not since she went after Trump, cut her hair, and began her yearlong audition for a non-Fox News gig.
She got a prime-time special last May with Trump. It bombed in the ratings.
Her spin is that she turned down $25 million a year from Fox News to take $15 million a year from Comcast. Who does that?
NBC will give her an hourlong daily daytime show.
It’s a rather girly thing to do, isn’t it? Katie Couric got one. Meredith Vieira got one. Anderson Cooper got one. They never make macho male anchors do these things.
These shows last about two seasons before the new guy takes over daytime TV, and realizes he could make more money running a couple of Judge Judy ripoffs in the time slot.
Barbara Walters, however, took her daily hour on daytime TV and turned it into a cash cow called “The View.” She invented having five women come on and yack about politics for an hour. Feminism for the housewife. Brilliant. You can hate it to death. Like Liberace, she cried all the way to the bank.
Now Megyn Kelly wants to be the new Barbara Walters for the 21st century.
We shall see. I doubt it. But we shall see.
Megyn Kelly spent over a decade building up her brand, and she was very successful at it. She went from part-time to day-time to prime-time as the fastest rising star at Fox News. She was beating MSNBC and CNN in her time slot, and occasionally even had higher ratings than big dog Bill O’Reilly.
Then along came Donald Trump. Since her infamous debate confrontation with The Donald she has been destroying her brand and alienating her original fan base. Now she has defected to the enemy.
Her remaining fan base won’t follow her, and she has few fans at NBC. I’m not really sure about her new format – is she going to be another afternoon talk show, a news show, or some sort of hybrid? Will they squeeze her in between Days of Our Lives and Dr. Phil? Will she let her hair grow long again?
NBC is spending a lot of money and they’re gonna want results.
I have no ill will towards Megyn, but I am not optimistic about this career move.