As Andrew Breitbart famously said, “War!”
Fox News show host Laura Ingraham announced on her show late Friday that she is taking next week off, after almost a dozen advertisers dropped her show after the conservative pundit mocked a teenage survivor of the Florida school massacre on Twitter.
Eleven companies so far have pulled their ads after a pushback by Parkland student David Hogg, 17, who called for a boycott of her advertisers.
Hogg took aim at the host’s show, “Ingraham Angle”, after she taunted him on Twitter on Wednesday, accusing him of whining about being rejected by four colleges to which he had applied.
Hogg tweeted a list of a dozen companies that advertise on “The Ingraham Angle” and urged his supporters to demand that they cancel their ads.
On Thursday, Ingraham tweeted an apology “in the spirit of Holy Week,” saying she was sorry for any hurt or upset she had caused Hogg or any of the “brave victims” of Parkland.
But her apology did not stop companies from departing.
They teach cops “Never give up your gun. If you do you are dead.”
As far as I am concerned, Laura Ingraham’s first and only mistake in this matter was when she apologized. She should have hung tough and given Hogglet nothing except an extended middle finger. She would not have lost a single listener or viewer. In fact, she probably would have increased her audience. As long as her ratings held firm, the advertisers would return or would be replaced.
WWTD? Trump never apologizes. When Trump had his infamous debate fracas with Megyn Kelly, just about everyone (including me) assumed he would apologize or walk it back later. That’s what politicians always do. But not Trump. He kept fighting. He doubled down.
That’s how you do it.